Thought Leaders Connect

Meet Your Host, Shannon

M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Content Strategy Academy, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to every.single.day.

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.

Contact Information

To interview Shannon for your podcast, or to book Shannon to speak at your next event,
please send a request and details to 
hq [at] mshannonhernandez [dot] com.

Thought Leaders Connect is a round table discussion with a live audience.

Join us as we explore what it takes to position yourself as a Thought Leader and how to build a business around your unique ideas. We uncover both the strategic and practical side of marketing your business, so you can make more money, experience more joy, and make a bigger impact in the world.

Episode 1: Your Innovative Idea

We will be taking a look at your innovative idea and why you are so passionate about getting it out into the world. What impact do you have in the work you do? We will also discuss how sharing your innovative idea is really a chance to focus on you, your story, and your why.

This is the inaugural episode with a live audience! We are inviting you to come and learn about members of M. Shannon Hernandez’s community and hear why they get up and do what they do every single day. You will be inspired by their vision and motivated by their passion and conviction.

And best of all? We invite you to join our community. We know that Thought Leadership doesn’t happen in a vacuum!

On the live show, we talk about:

  • The definition of Thought Leadership and why embracing it is a game-changer for your marketing
  • The questions to ask yourself to find your own Thought Leadership focus:
  • What am I trying to change?
  • What does this change look like?
  • If I stopped the work I am doing today, would anyone miss it?
  • The Ripple Effect: What is the legacy you are leaving behind?

Episode 2: Embracing the Confident Expert

What does it take to step into and embrace The Confident Expert in your marketing? What are the benefits of doing so? What are the drawbacks? And why is it necessary to be seen as The Confident Expert in your marketing and communication with others?

Being confident in your marketing takes deep inner work. Attracting clients comes from you putting your stake in the ground and claiming your brilliance. All of this means you are sure to face moments of uncertainty: fear of being out there, fear of failing, fear of letting someone down, and fear of judgement about what others will say and think about you.

On the live show, we talk about:

  • Why getting clarity about you offer and the results your clients get will propel your marketing to new heights
  • How to attract clients from a place of authenticity and vulnerability in your marketing
  • Why storytelling helps you show up in your marketing and highlight your Thought Leadership

Episode 3: Developing Your Thought Leader Voice in Marketing

How do Thought Leaders find their voice–that marketing voice that feels comfortable to them–so they can confidently share their message with the world? What happens if your marketing voice is timid and weak? What happens if it is strong and bold?

On the live show, we talk about:

  • How to get out of “robot mode” and find your true brand voice, so you can market from a place of true authenticity and who you BE
  • What to do if your marketing message is falling flat
  • When to expect voice evolution–especially as you are developing your Thought Leader body of work

We also went off on a little bit of a tangent when an audience member asked about investing in their business. When is the right time? How do I step out in faith? Am I worth it?

Episode 4: Daily Habits and Rituals of Thought Leaders

What are the daily habits and rituals you use to stay balanced, healthy, and happy, so you can do the work you love doing, without burnout and fatigue? We want to learn about your best practices and ideas.

On the live show, we talk about:

  • The connotation and meaning behind the word “habit” and how good habits can mean huge changes in your life and business
  • Why habits are necessary to stay focused and joyful in the doing the work we have been called to do
  • What happens when we stray from the daily habits and rituals that keep us grounded–and how to start again or test new habits and rituals

Here are list of the habits and rituals audience members use to keep them at their best: hugs, meditation, journaling, the Seinfeld Method, morning and evening rituals, exercise, 5 minute quite times, timers, buffer blocks in the calendar, Marketing Mondays, Wealthy Wednesdays, coffee dates with your business, and setting aside a day a week for learning time.

Episode 5: Developing Your Thought Leader Platform

How are you building your Thought Leader platform? And how does your Content Personality™ affect which platforms you choose? Where does consistency play a role in your platform development and content marketing?

On the live show, we talk about:

  • How your unique Content Personality™ impacts the platforms you are using for marketing
  • The role consistency and repurposing of content play in your overall marketing strategy
  • The return of print media and old fashioned snail-mail as a way to revive your marketing and get the attention of your prospects

Also, in this episode, you’ll hear from special guest, Natalee Fox, The Travel Conceirge. She is using an innovative content platform to capture leads and grow her Thought Leader travel brand. She also shares her one-year experience in the Content Strategy Academy–and how learning about marketing strategy + alignment with her Content Personality™ changed the face of her travel agency.

Resources:

Episode 6: Invitation Selling (aka Sales That Feel Good!)

We are going to have a deep dive discussion into Invitation Selling–and why that works so well for those of in the business of transformation. If you have been trying to sell via webinar or Facebook ads, and you are not seeing the results you’d like, great news! Invitation selling works–when you learn how to do it effectively.

On the live show, we talk about:

  • How your unique Content Personality™ impacts the way you sell and how to use it to your advantage!
  • What is invitation selling? How does it work?
  • Who is invitation selling for? How do you get results from it?
  • What are the best practices associated with invitation selling?

Also, in this episode, you’ll hear from special guest, Beck Power. A week prior to the show, she had a breakdown concerning selling and make sales. With a few small shifts, she set a goal to sell $1000 in product/services in the next 24 hours. You’ll be amazed to hear what resulted from that commitment!

Resources:

Episode 7: Creating an Engaged Community

What does it really take to create engaged communities who love what you are doing, want to be around you, and have a desire to help you spread your message? It’s time to start talking about what it really means to lead and grow an ENGAGED community. Because…it’s hard to be a Thought Leader in isolation.

On the live show, we talk about:

  • The varyying definitions of communities: online, offline, local, global, mailing list, Facebook groups, oh my!
  • When is growing a community the right move for you in business?
  • What are your goals for your community and why do you need to think this through BEFORE you start building?
  • How to empower your members and be a leader people want to rally around.

Resources:

Episode 8: Developing Your Thought Leader Body of Work

What is your current body of work, and how are you developing it? What is the creative process Thought Leaders go through to hone their craft and create content and experiences that change lives?

Your body of work is ever-evolving. Let’s gather to talk about what you are currently working on–and how it is developing your Thought Leader positioning and platform.

On the live show, we talk about:

  • How to use your Content Personality™ to make your next body of work a true joy to create. *Why it’s so important to niche down, down, down as a Thought Leader
  • The various creative processes we each go through to develop our body of work. (We get into an interesting discussion here on what type of animal most resembles how we create. I am a lion!)
  • How do you enroll people into your body of work vision?  

Resources:

Episode 9: Creativity Boosts Confidence

How can focusing on your creative projects boost your confidence in marketing? What is the creative process Thought Leaders go through to get unblocked so they can have more fun marketing and create content and experiences that change lives?

Your creativity is key to boosting your confidence. Are you pushing it aside due to lack of time? Are you starving your creative soul? Come to this discussion ready to talk about how to tap into your creativity AND step into The Confident Expert.

This show also had a special guest, Dr. Minette Riordan has always been a risk-taker, adventurer and curiosity seeker who is comfortable jumping feet first into new business endeavors. Her mantra is, “how hard can it be?” The answer: way harder than she anticipated but also more fun, more challenging and more fulfilling. Minette has built two successful businesses in the past 17 years and is in the process of launching two more. A true serial entrepreneur, she is passionate about helping other creative business owners to be more productive and more creative. When she’s not supporting her creative clients to build profitable businesses, you can find her in her art studio covered in paint, glue and glitter. She is a seeker, wanderer and adventurer who loves dragons and coffee.

On the live show, we talk about:
*The various definitions of creativity – and how to get unstuck when we feel blocked.
*What is an artist? Do you consider yourself one?
*What is the difference between “work” and “creation”?
*How can you integrate your creative gifts into your business?

Resources:

Episode 10: Retiring Retirement

Your retirement will (most certainly) not look like your parents’. Statistically, Americans are living longer, healthier lives than before. What does it mean for your finances? It may not be the first thought that comes to mind.

Let’s gather to talk about “retirement” and how we are viewing it now, as entrepreneurs. Are we stuck in old patterns and thinking? Do we even ever want to retire is we LOVE what we are doing? Do you know what assumptions are driving your financial decisions?

This show also had a special guest, Miguel Gomez, a Fee-Only Certified Financial Planner. Here’s a little bit more about Miguel and what he believes: I have worked directly self-made millionaires and successful business for almost 10 years. I’ve been featured in national publications and media such as Kiplinger, CBS Money Watch, Yahoo! Finance, Investors’ Business Daily and Wharton’s Business Radio on Sirius XM.

I believe that the traditional idea of retirement (working through your mid sixties so you can “enjoy life” in your final years) is outdated. I believe that life is to be enjoyed all along, and that money is a tool to help you do that and more. However, I believe that a lot of people (regardless of income level) don’t live this way because of misalignment.

Misalignment between your values and how you live.
Misalignment between what you dream about and how you use your money.
Misalignment between what’s important for you and how you actually use your resources (time, money, attention…)

My job is to help you clear that misalignment, help you enjoy your money and create strategies to that allow you to live financially confident today and in the future. Because, at the end, it’s not about how much you make or save, it’s about doing what matters most to you with it.

On the live show, we talk about:

  • Are you financially prepared for the aging reality?
  • Is it time to rethink the purpose of your money?
  • Tips for entrepreneurs as they navigate retirement saving

Resources:

Episode 11: Idea Overload

Are you a Creative suffering from TMIS (Too Many Ideas Syndrome)? No need to suffer! There is relief in awareness.

“Do I actually have a biochemical depression? OR…Am I an imaginative person living in a world full of of concrete thinkers?”

“Do I really have ADHD? OR…Am I trying to physically keep up with my many ideas and interests through a plethora of projects and activities?”

Am I a jack of all trades? AND…a master of many?

Know this: If you are a Multi-Passionista, and/or if you have the joy of Creative Intelligence and gifting of High Ideaphoria and Divergent Thinking….you are BLESSED!

We had another special guest on the show this week! Terri Babers is an expert in helping you learn to “herd butterflies”. If you suffer from high ideaphoria, you’ll want to check out her ebook called Multi-Passionista Unparalyzed at http://terribabers.com/.

On the live show, we talk about:

  • The importance of honoring every idea that comes your way
  • The 7 Steps to Capturing and Reviewing Your Ideas
  • An exercise to help you prioritize your ideas – so you know where to start and what to stick with  

Resources:

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