Dedicate a year to becoming the go-to person and Thought Leader you are destined to be!

Become visible. Get your ideas into the world. Make an impact.

What’s Included?

Content Strategy Academy Basic?

  • On-Demand Content Modules
  • Live Community Q&A Calls
  • Quarterly Live WorkSprint
  • Thought Leader Interview Series
  • Bonus Mindset Trainings
  • Online Community

Content Strategy Academy Accelerate?

  • Everything in the basic membership level plus…
  • Eight 90-minute Marketing Mastermind sessions
  • 3-day Joy Money Matrix Retreat (February in Florida)*
  • 1-day Business Growth Retreat (May, Virtual)
  • 3-day Marketing Magic & Makeover Retreat (August in NYC)*

* accommodations and travel not included

Click the plus signs below to explore the Academy modules.
Phase 1: Thought Leader Messaging

Module 1: Think Like a Thought Leader

  • Discover what makes your brand, products, and services unique, so you can differentiate your business and focus from others in your industry.
  • Identify your client, services, and emotional focus so you can highlight these qualities in your messaging.

Module 2: Become a Go-To Person

  • Identify the top two qualities you want to be known for, so you can create messaging that attracts your ideal clients.
  • Learn how to position yourself as a Thought Leader, so you are recognized as a go-to person among your industry peers.

Module 3: Assess Your Website Messaging and Layout

  • Using your new Thought Leader focus, determine where your website messaging needs alignment, updates, and enhancements.
  • Walk around your website, through the lens of a potential client, so you can improve the overall user experience.

Module 4: Refine Your Thought Leader Messaging

  • Develop a mission statement that conveys your brand value, so prospects know exactly what your brand represents.
  • Create messaging on your home page that captures people from the moment they land on it.

Module 5: Design Value-Packed and Profitable Service Packages

  • Create service packages that provide tons of value to your clients (and increase your profit.)
  • Write a Services Page that is personable and captures the essence of what you do and who you serve, so qualified potential clients reach out to work with you.

Module 6: Showcase Your Personal Story and Brand Vision

  • Rework your About Page so you “come alive” to prospects who are engaging with your personal story.
  • Highlight your brand vision and Thought Leadership focus, so industry peers and potential clients gain a deeper sense of your bigger vision.

Module 7: Gather Compelling Testimonials

  • Discover how to ask for powerful, compelling testimonials which highlight the transformation you help your clients to achieve.
  • Learn how and where to use testimonials on your website, so visitors understand the profound value your brand has in the world.
Phase 2: Thought Leader Branding

Module 1: Find Your Brand Voice

  • Learn how to communicate in your own authentic way, so you attract people who “love” and “get” you.
  • Activate your attraction factor so people naturally want to work with you.

Module 2: Develop Your Brand Manifesto

  • Capture the essence of what your brand stands for, so people can get behind it and support you and your cause.
  • Rally your community around your mission and give people a deeper experience of the value you provide.

Module 3: Humanize Your Brand

  • Discover how to create an emotional connection with your audience, so you connect deeply with others.
  • Learn how to build genuine relationships online, ensuring that your social media efforts are not a waste of time and energy.

Module 4: Craft Your Turning Points Story

  • Discover your unique brand story and learn how to craft it, so others relate to you and your journey.
  • Find ways to use your turning points story in your content marketing, so your message connects to those who need to hear it most.

Module 5: Differentiate by Telling Stories

  • Share your personality by providing intimate glimpses into who you are, so you can connect more deeply with your audience.
  • Discover how to incorporate your personal stories into your branding, so that your target market finds and connects with you.

Module 6: Develop an Opt-in That Positions You as a Thought Leader

  • Develop a freebie that aligns with your Content Personality™ and positions you as a Thought Leader, so you can build your list.
  • Create a 3-part nurture sequence, so you can foster and build relationships with those who are joining your community.
Phase 3: Thought Leader Marketing

Module 1: Take a Deep Dive Into Your Content Personality™

  • Deepen your understanding of your top two content personalities, so you can easily use them to market and grow your business.
  • Learn how to blend your top two content personalities to create powerful, innovative content your audience loves (and keeps them coming back for more!).

Module 2: Repurpose Content You’ve Already Created

  • Understand how to get a lot of mileage out of each piece of content you create, so you can have more time and freedom in your business.
  • Take inventory of the content you already have and discover how to repurpose it into a course, an ebook, a video or audio series, or even a visual representation!  

Module 3: Design Powerful Email Marketing Campaigns  

  • Discover the two main forms of email marketing and determine which communication form is best for you and the community you are building.
  • Learn how to deepen relationships and foster two-way conversations, so you create a loyal list of peeps who love you and what you do.

Module 4: Align Your Marketing with Your Archetype  

  • Discover your Natural Style and Personal Persuasion Power in your own marketing with the Archetype Alignment™ Grid, and learn how to use these elements to market effortlessly and attract new clients, both online and in person.
  • Dive deeper into your archetype and learn about your Marketing Foundation™, so you understand why people buy from you, what you are really selling, and what people really want from you.

Module 5: Develop a Successful Content Strategy Plan

  • Create a marketing strategy that incorporates both your marketing archetype and your Content Personality™, so that everything you do is in complete alignment with who you are and what you believe.
  • Position yourself as a Thought Leader by identifying key themes in the content you’ll use consistently to build your platform.

Content Strategy Academy Basic Investment:

  • $2470/year, if paid in full (Savings of $494)
  • $247/month, for 12 months

Content Strategy Academy Basic Perks:

  • General Admission ticket to Time & Freedom LIVE 2018
  • Free access to all basic-level trainings, courses, and workshops offered throughout your membership.

Content Strategy Academy Accelerate Investment:

  • $5470/year, if paid in full (Savings of $1,094)
  • $547/month, for 12 months

Content Strategy Academy Accelerate Perks:

  • The VIP Experience ticket to Time & Freedom LIVE 2018
  • Free access to all Accelerate-Level trainings, courses, and workshops offered throughout your membership.
  • 90 Minute Power Coaching Session with Shannon